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I am considering using an agent to help me promote and sell my work. Where can I find one?
Submitted on August 29, 2011 – 3:10 pm

There are very few, if any, agents in Ireland. It is more a case that galleries (commercial) act as agents on behalf of artists. To be represented by a gallery is not an easy task. Most commercial galleries do not like to receive unsolicited proposals. Generally speaking, it is the commercial gallery that approaches the artist with a view to representing them.

Thus, it is very important to keep pushing your practice and making sure your work is out there, exhibiting as much as possible so that you make it onto the radar of gallery owners and/or curators and that they are, at the very least, aware of your existence and where you are showing. There is no harm in send a polite email enquiring if they would be interested in viewing your portfolio and/or inviting them to your exhibition(s).

Do some research and find out who is who in the galleries that you think most suit to your work. Get acquainted with that person and make sure they are on your contact list. One of the most important aspects of being an artist is building and nurturing your contacts – be they art administrators, gallerists, buyers, curators etc. Develop a contact list, keep it up to date and send important people personal emails and invites to every show that you do have.

There are a few texts in our Info~Pool that may guide you with marketing your art practice.

‘Preparing Proposals’,
‘Exhibiting with Galleries’,
‘Artists, Commercial Galleries and the International Art Market’,

Also, VAI runs workshops during the year the assist artists in presenting their work and practice.  These are advertised through our eBulletin and in the Professional Development pages of our website.

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