An Artists’ Step by Step Guide to Social Media (26 Feb)

In today’s world, a strong online presence is a growing channel for selling creative work; building a clear digital strategy is great for driving the success of any artistic practice. This informal webinar is designed to help artists refine their social media communications and build meaningful connections.

The session offers a practical opportunity to evaluate the strategies and online techniques that best support engagement with followers, curators, and potential art buyers. Through a mix of short presentations and hands-on tasks, you will gain the insights necessary to understand and create a social media plan tailored to your own artistic practice.

Colin McKeown

With over 35 years experience working in advertising, design and the communications industry, Colin McKeown has extensive knowledge designing brands and working with artists to navigate and utilise print and digital
platforms. He holds a 1st Class BA Honours in Visual Communications, an advanced diploma in Art and Design and an MSc in Future Communications. With an ability to match creative skills and business acumen, Colin has held many senior positions in design and communication companies and has worked in both Dublin and London.

An avid supporter of design skills improvement throughout the creative sector, Colin has been commissioned to undertake mentoring and skills improvement workshops for both mature and start up businesses practicing in the creative sector. He has been a brand mentor for DCCI and Visual Artists Ireland and regularly delivers workshops assisting artists, designers and makers to improve their practice success.

Poster image credit: Colin McKeown

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WEBINARS and ONLINE EVENTS: We use Zoom to host our online events. The following text should be followed and tested before registering for a Cafe or Help Desk Event. Zoom has an excellent Help Desk service if you are experiencing problems.

You will be emailed a link to the event in the confirmation email you receive after you have registered.

VAI DISCLAIMER: the information provided in this webinar/ clinic / helpdesk is general information only and does not constitute legal or commercial advice. No liability whatsoever is accepted by Visual Artists Ireland for any action taken in reliance on the information. Legal advice should always be sought from professionals on your personal situation or matters of a legal or financial nature.

Connectivity: Do you experience connectivity issues when engaging with online VAI events? If so why not search for the nearest BCP (Broadband Connection Point) in your area? To explore your options please visit: https://nbi.ie/bcp-map/

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