Communications for Artists – Free to VAI Members
The internet is making it easier for artists to network and reach new audiences both on and off line. Artists are promoting themselves, consciously or not, as a brand. People are engaging with and buying from makers, artists, and designers online. It’s easy to present you and your work to these audiences through effective communications.
This is a one hour webinar where communications specialist, Emma Dwyer identifies how you as a creative can communicate about your work and market your practice. In the webinar you will be introduced to the basic tools for communication and digital marketing – from building your own website and managing your own social media presence to identifying your core brand and getting press coverage through public relations.
Included in the day is:
- Identifying your brand
- Telling your story
- Finding your audience
- Building an online presence
- Write engaging copy
- Where and how to get press coverage
- Five steps to building your own site
- Social media dos and don’ts
Emma Dwyer has experience in various areas of the arts including architecture, theatre, and visual art. Her expertise is in arts communications. She has held roles in Dublin Contemporary 2011, mother’s tankstation, Irish Architecture Foundation, Mermaid County Wicklow Arts Centre and most recently as Communications Manager with EVA International. Alongside a healthy obsession with the internet, Emma loves writing. She is a regular contributor to Image Interiors and Living Magazine and has recently contributed to Paper Visual Art, ‘One Here Now: The Brian O’Doherty / Patrick Ireland Project, Architecture Ireland, and Response to a Request. Emma has in the past edited various independent art publications and a community newspaper.