Arts Council Launch Audience Mapping Tool

arts_council_logoProfiling potential audiences: Arts Council mapping tool helps arts venues profile their potential audiences

How many people live within a 30 minute drive of my venue? What’s the percentage of young people? or retired people? What ethnic minorities are represented? …

There is now a user-friendly new way for venues all over Ireland to answer these questions and others like them…..

A new tool developed by the Arts Council uses census data to plot the demographic profile of populations living within varying drive-time distances of 73 arts venues across the country.

Developed by the Arts Council in conjunction with the All Ireland Research Observatory (AIRO), the new tool is part of the Arts Council’s renewed focus on spatial and demographic planning and analysis, and a bid to understand better the public they serve. It should be particularly useful for venue managers and others who are interested in learning more about potential audiences for programmes and events.

The team from AIRO will be providing training on this and other census mapping tools at the Arts Audiences Focus on Audiences Day, Dublin Castle, December 9, 2014. You can find details of this at

In the meantime any queries about this mapping tool can be made to Monica at the Strategic Development Department 01 618-0202

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. You can review our Privacy Policy under the menu above: About VAI > VAI Privacy Statement