Profiling potential audiences: Arts Council mapping tool helps arts venues profile their potential audiences
How many people live within a 30 minute drive of my venue? What’s the percentage of young people? or retired people? What ethnic minorities are represented? …
There is now a user-friendly new way for venues all over Ireland to answer these questions and others like them…..
A new tool developed by the Arts Council uses census data to plot the demographic profile of populations living within varying drive-time distances of 73 arts venues across the country.
Developed by the Arts Council in conjunction with the All Ireland Research Observatory (AIRO), the new tool is part of the Arts Council’s renewed focus on spatial and demographic planning and analysis, and a bid to understand better the public they serve. It should be particularly useful for venue managers and others who are interested in learning more about potential audiences for programmes and events.
The team from AIRO will be providing training on this and other census mapping tools at the Arts Audiences Focus on Audiences Day, Dublin Castle, December 9, 2014. You can find details of this at www.artsaudiences.ie
In the meantime any queries about this mapping tool can be made to Monica at the Strategic Development Department 01 618-0202 firstname.lastname@example.org