Digital Marketing Without Social Media (NI)

Do you find that social media takes up too much of your time?
Do you want to become less reliant on social media in general?

The internet is making it easier for artists to network and reach new audiences both on and off line. Artists are promoting themselves, consciously or not, as a brand. People are engaging with and buying from makers, artists, and designers online. It’s easy to present you and your work to these audiences through effective communications.

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This webinar will focus on ways to communicate with your audiences and customers without using social media. Many artists find that they are not able to devote time to growing a social media profile, many others have other reasons for avoiding social media. This webinar will highlight some of the other effective channels for communicating your work.

This is a one hour webinar where communications specialist, Emma Dwyer talks about how you as a creative can communicate about your work and market your practice. In the webinar you will be introduced to the basic tools for communication and digital marketing.

Included in the webinar is:

  • Identifying your brand
  • Reaching your audience

Emma Dwyer has experience in various areas of the arts including architecture, theatre, and visual art. Her expertise is in arts communications. She has held roles in Dublin Contemporary 2011, mother’s tankstation, Irish Architecture Foundation, Mermaid County Wicklow Arts Centre and most recently as Communications Manager with EVA International. Alongside a healthy obsession with the internet, Emma loves writing. She is a regular contributor to Image Interiors and Living Magazine and has recently contributed to Paper Visual Art, ‘One Here Now: The Brian O’Doherty / Patrick Ireland Project, Architecture Ireland, and Response to a Request. Emma has in the past edited various independent art publications and a community newspaper.

 


This Webinar is presented in association with Wicklow County Arts Office

 

 

Recorded on 1st of December 2020

Please note: The information presented in the webinar was correct at the time of recording. However, the relevance of the content may change over time as guidance, and other amendments are applied to practice in this area. Contemporaneous guidelines or advice should always be sought by any individual.

This recording is only available to VAI Members.
Members can log in with their email and password. If you do not have or do not remember your password, click “request password” and one will be emailed to the email address registered to your members account.

If you would like to become a professional or associate member of VAI please complete this online form.

For upcoming webinars and Lifelong Learning events click here.

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