marketing | Visual Artists Ireland

Job Vacancy | Development + Marketing Manager at Galway Community Circus

March 22, 2017

Deadline: Thursday 6 April 2017

The role of Development and Marketing Manager is a new role in the company and an opportunity for the position holder to contribute to the development of youth and social circus in Ireland and internationally. The Development and Marketing Manager will lead in the creation and implementation of Galway Community Circus’ fundraising and marketing strategies. As Development and Marketing Manager of Galway Community Circus, you will be a key member of our team. Your job will be strategic, social and will put into practice your strong beliefs about philanthropy and the importance of a strongly linked connection between marketing and fundraising activity. Your work will greatly influence the well-being of the organisation and will be integral in enabling Galway Community Circus to achieve ambitious artistic and community objectives.

Salary: €36,200 per annum pro rata | Location: Galway City
Post: This is a part-time role (30 hrs per week)
Hours: Standard hours are Monday to Friday. This post requires flexibility and availability to work daytime, evenings or weekends occasionally
For more information on how to apply please visit: www.galwaycommunitycircus.com/news/item/1607-we-re-hiring-development-and-marketing-manager

Job Vacancy | Marketing Manager at Belfast International Arts Festival

March 7, 2017

Closing Date for applications: Monday 13 March, 12 noon

Belfast International Arts Festival wishes to appoint an outstanding Marketing Manager to lead the on-going development of our brand, reputation, reach and sales.

This is a pivotal role within a small, high performing team. The Marketing Manager is responsible for the management and delivery of the marketing and communications function of the organisation.

We actively encourage applicants from diverse backgrounds and value the positive impact difference has on our team.
[Read more…]

Marketing and Sales Manager Needed, Droichead Arts Centre, Co. Louth

February 28, 2017

Closing date: Friday 24 March 2017
Droichead Arts Centre, Drogheda, Co. Louth

We are looking for a highly motivated, creative and dynamic individual to develop, manage and implement Droichead Arts Centre’s Marketing and Communication Strategies.

The Marketing and Sales Manager should have previous experience of working in marketing, delivering campaigns and marketing initiatives, to develop and grow audiences and meet income targets. Excellent organisational, planning, communication and interpersonal skills are required for this role. Reporting to and working closely with the Centre’s Director, the Marketing and Sales Manager will maximise the profile and ticket sales of all the Droichead Arts Centre’s Events.

Interviews will be held the week beginning 3rd April 2017.

For full job description visit: www.droichead.com/work-with-us/marketing-and-sales-manager-vacancy.html

Volunteer Wanted | PR and Marketing Assistant at Fingal Film Festival

February 28, 2017

Deadline for applications: 31 March

Fingal Film Festival is seeking a PR and Marketing volunteer assistant, part-time from 30th March to 30th September 2017. Requested for 2 days per week, flexible days.

This is a unpaid position, all staff at Fingal Film Festival work voluntarily and the festival is a not for profit organisation.

The volunteer will gain practical experience in PR and Media and social skills. The volunteer will be supervised in writing blog posts, working on deadlines, marketing, database work and file preparation. The volunteer will receive formal/informal training. On completion, the volunteer will have attained practical skills in a PR and Marketing social digital media

Preferred skills: Ability to work in a fast paced environment with tight deadlines. Ability to handle multiple tasks and confidential information. Ability to function effectively in a team environment. Strong organizational skills with attention to detail. Demonstrated initiative and drive. A passion for Media and Film and some basic knowledge of Excel, Word, spread sheets, social media.

The position would suit a media student or someone who wants to retrain in the industry.

Please email your cv to info@fingalfilmfest.com

Fingal Film Festival based in Swords Village off Main Street, Co Dublin
Fingal Film Festival www.fingalfilmfest.com

Job Vacancy | Marketing and Communications Manager with Fidget Feet

February 3, 2017

Application Deadline: 24 February, 2pm

Fidget Feet Aerial Dance is Ireland’s foremost aerial dance company. It began its journey in the UK in 2004 and just three years later in 2007 the company moved back home to Ireland. In just ten years Fidget Feet has performed across five continents and to audiences of hundreds of thousands of people. In addition to creating work Fidget Feet is a strong advocate for the development of aerial work in Ireland. The company was not only the first to teach aerial dance in Ireland, but founded the Irish Aerial Dance Fest in 2009- one of the largest aerial festivals in Europe, and The Irish Aerial Creation Centre in Limerick in 2014, where Fidget Feet are now company in residence.

This year Fidget Feet Aerial Dance celebrates its 10th Anniversary at home in Ireland. Fidget Feet wish to engage a creative and dynamic individual to develop, manage and implement their marketing and communication strategy.

Responsibilities include but are not limited to:

• Development of a strategic plan for marketing and audience development and appropriate communication strategies
• Preparation of printed marketing materials, such as all Fidget Feet’s show posters, brochures, flyers, and development of creative promotions and advertising for same
• Management of press and publicity, in conjunction with the General Manager
• Maintenance of website (CMS systems e.g. word press) and development and implementation of a digital marketing campaign
• Management of an allocated marketing budget
• Identification of potential sponsorship opportunities

Essential experience required:

• Direct marketing campaigns: E-marketing (mailchimp) development
• Organisation and execution of digital marketing strategies: social media marketing e.g. Twitter, Facebook, Instagram, Linkedin, Snapchat: Experience with writing copy and social media content.
• Website editing/content management skills: search engine optimization marketing, Knowledge of Google analytics and graphics using, for example, Photoshop
• Building public relations: Press releases, video clips, sponsorship campaigns -charity/corporate social responsibility.

Person specification:

• Third level qualification, a marketing qualification is desirable but not essential
• Computer literate with excellent written and communication skills
• Track record of successful marketing campaigns
• Demonstrated interest in the arts and or experience of marketing within an arts organisation

How to apply: Please send an email with cover letter and CV listing two references (pref with their email addresses) to generalmanager@fidgetfeet.com

Interviews: Thursday 16th March

Salary: Approx. €1,300 per month

Terms and Conditions of Employment:
This is a part time freelance position of approximately 20 hours per week. It is your responsibility to comply with revenue as an independent freelance worker. The position includes a 3-month probationary period.

Location:
Primary location would be at the Irish Aerial Creation Centre in Limerick City but some travel would be required as necessary along with opportunity to work remotely from time-to-time.

www.fidgetfeet.com

Communications and Digital Marketing for Visual Artists with Emma Dwyer

March 30, 2016

October 6, 2016 – October 6, 2016

Visual Artists Ireland

Map and Directions | Register

Description:

This session examines how you as an artist can communicate about and market your practice. Emma Dwyer will give you the basic tools for communications and digital marketing. Topics covered will include: how to write clear understandable and engaging copy whether for web, press releases or social media; digital marketing and how best to use it including websites and social media; how and where to pitch to press; and how to present and disseminate promotional materials. Emma Dwyer will draw on her experience of working in communications in various arts organisations, including her most recent role as Communications Manager for EVA International. [Read more…]

Top Tips for Starting Out

February 22, 2014

1. Make use of the college facilities before you graduate!

It’s very easy to take college facilities for granted but you’ll have to pay for them when you graduate. So use the equipment to finish off works in progress. Use the photocopier to make copies of your CV. Avail of internet, computer and printer access to prepare submissions, proposals and job applications. It’s also easy to take tutors and their valuable feedback for granted! So make the most of them too.

2. Document your work

Maintaining an organised, running history of your work for promotion, grants, reference, and exhibition purposes, is an important part of professional practice. Make sure to document your work carefully, especially your degree show and in particular if it’s an installation, ephemeral, or transient work. Consider having the work professionally photographed – these photographs can be used for promoting your work and accessing future opportunities. You can find information on the best ways to document your work in the in the relevant section of this manual.

3. Prepare an Events Calendar

Set yourself goals for the coming academic year. Plan the year out with targets and submission dates in mind. You can find out about submission deadlines for public art commissions, gallery calls, residencies and funding opportunities by signing up for the twice weekly VAI e-bulletin (www.visualartists.ie). You can also use the VAI website to keep a track of upcoming deadlines). This will help you allocate your time while identifying opportunities to which you can submit your work.

4. Network

Networking is one of the most effective ways to open up career opportunities in a competitive industry. Whether you’re connecting at an art fair or getting to know your co-workers at an internship, you never know when that person might be able to help you. Get yourself on mailing lists for gallery openings and previews. You have to get out there and meet new people to get your work known. Networking might seem hard at first, but once you get the hang of it (and start recognising familiar faces at events) it becomes more natural.

5. Build a critical profile

Establish a list of contacts from college for collaborations, critique and support. Consider setting up a peer review group with other graduates to give critical feedback on each others work. VAI runs regular peer critique sessions that you should join. The evaluation will help you understand how others view your work. Your peers bring a fresh perspective to bear and will often be able to point out whether something is clear or not. The input can be highly motivating.

6. Learn the art of writing Press Releases and the Artist Statement

The ability to write good press releases and artist statements is a key element in getting ahead. The written word is one of the most important elements that employers, galleries, museums, and graduate schools look for in an artist. The information you provide in a press release should be factual, clear and have some sort of edge that will attract critics / press to the show. Always avoid using superlatives in press releases. Write something interesting and engaging for the body of the release. The first two sentences are the most important you have to hook the viewers to make them want to know more.

An artist’s statement is a living document that changes as your work progresses. Your statement could be updated at about the same rate that you might update a CV. A good statement will give you the ability to discuss and have confidence in your work.

7. Get your work reviewed

A conundrum for emerging artists is that you need a show to get reviews, but you need reviews to get a show. So initiate and curate your own show with your classmates and use this opportunity to get your work reviewed. There is no quick way of attracting curators, critics or other art professionals to shows. There are only really a small handful of writers and critics and there are hundreds of shows around the country each month. Develop a good contact list by researching all the major art publications, writers, press officers, galleries etc. Each contact should be sent a press release and a personal invite to the show. Tell them a bit about the show and invite them to meet you there for a glass of wine and a chat. Don’t forget to advertise your show with Visual Artists Ireland’s free eBulletin service. This is the primary way to let the wider art world know that your show is happening.

Reviews are beneficial not only because they bring your work to a wide audience but also because they are evidence that you are engaged with and part of the professional art discussion and dialogue. Reviews are recognition and acknowledgement by your peers. They can also come in very handy as supporting documents when making funding applications! Getting a review in the local press is a good way to start.

8. Price your work

In many professions unions tend to advise members on rates of pay, however most artists must take on this responsibility for themselves. There are many variables involved in establishing the price for your work, be it a painting, carrying out a public art commission, licensing a reproduction or giving a workshop. You will need to take into account your time, your profile, materials, overheads, provision for social insurance and income tax etc. Many artists start out on their career taking whatever jobs they can, and often for inadequate pay. Most people feel uncomfortable discussing money but a successful negotiation does not only affect the fees you will be getting – it will impact your self esteem and influence others perception and value of you.

9. Get Help!

You’re not alone. Through Visual Artists Ireland you will find various local groups and networking events that will bring you into contact with your fellow artists. The best way to find out about the education or training provided by arts service organisations is to place your name on any ebulletin or similar notification lists available to you and/or to check their websites. VAI provides professional development courses (at a reduced rate for members) that are invaluable for helping you in your career development. See also the Arts Directory on the VAI website for a list of Public Galleries, Commercial Galleries, Artist-Led Organisations, Art Studios, Colleges and Resource Organisations nationwide.

10. Join Visual Artists Ireland

Access the help desk along with numerous other benefits such as discounts on material suppliers and service providers, 6 copies of the Visual Artists’ News Sheet posted to your door annually, a reduction on fees charged for workshops and events, access to equipment hire and have your profile listed in the Members Directory on the VAI website, complete with gallery and links to your personal sites.

By joining you will also be strengthening our voice to lobby on your behalf.

visualartists.ie/join/

VAN May/June 2012: Audience Development in the Visual Arts

August 7, 2012

DR IAN FILLIS OF STIRLING UNIVERSITY PUTS FORWARD HIS IDEAS ON AUDIENCE DEVELOPMENT AND MARKETING PRACTICE WITHIN THE VISUAL ARTS.

While most current research on arts marketing promotes the adoption of conventional or mainstream approaches to marketing,1 there is a growing consensus that this also has its limitations. Cultural organisations in general may practice recognised forms of marketing but their overall aim is not necessarily to satisfy market needs. Any audience development activity should acknowledge its role in social, as well as economic terms. This can be achieved by focusing on relationship marketing and the exploration of existing and development of new networks. Creative input into the process is also needed, rather than continual reliance on step-by-step processes. In other words, if particular context-specific thinking is required due to the needs of the venue and / or the audience, then this should be embedded in the process, rather than slavishly adhering to textbook forms of marketing planning and strategy. In other words, we should design audience development programmes fit for the purposes of the venue’s audience. [Read more…]

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