VAI Workshop | How to Present You and Your Work – Digital Marketing and Communications with Emma Dwyer (Wexford)

Artists are promoting themselves, consciously or not, as a brand and nowadays that includes a digital persona. Curators, gallerists and buyers are finding and engaging with artists through websites and social media. It’s easy to take advantage of this and to make a first good impression through public relations and digital communications.

This workshop with Emma Dwyer will give you skills to enable you to communicate your practice – from building your own website in five easy steps to managing your own social media presence and public relations. By identifying your core brand you will be able to communicate it with greater impact.

Included in the day is:

  • Identifying and telling your story
  • Where and how to get press coverage
  • Basics of building a website
  • Search engine optimisation
  • Understanding analytics
  • Mastering social media
  • Email marketing

Venue: Gorey School of Arts
When: Mon Feb 4 2019, 10am to 5pm

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