Publicity: Using Visual Artists Ireland (VAI) services to enhance visibility and engagement
Objective: To enhance visibility and engagement for an artist, exhibition, or creative initiative through a structured PR campaign utilising Visual Artists Ireland (VAI) services.
Why Use VAI Services?
Visual Artists Ireland (VAI) offers a range of promotional and networking tools specifically tailored for artists and creative events. Our services ensure targeted visibility, professional credibility, and access to key industry figures. With extensive media reach, established press connections, and dedicated social media and other online platforms for arts promotion, we aim to enhance exposure, making it easy to access an essential resource for advertising exhibitions and events effectively in Ireland.
To support this, VAI also offers clear guides, articles, and links on a variety of marketing topics. These are referenced in the relevant sections below.
Target Audience:
- Artists
- Galleries and curators
- Media and press outlets
- Art institutions and funding bodies
- Art collectors and enthusiasts
- General public interested in the arts
Key Campaign Components:
Press Release Development & Distribution
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- Craft a compelling press release highlighting the key aspects of the project.
- Utilise VAI’s ‘Get Noticed’ service to distribute to relevant media and industry contacts.
- Ensure inclusion in the VAI eBulletin to reach a targeted arts audience.
Event Listings & Promotion
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- Submit the exhibition/event details to VAI’s online event listings.
- Utilise VAI’s Print & Social Media Promotion Packages for broader reach.
- Speak with VAI about a target audience Social Media boost package.
- Engage with VAI’s network to encourage shares and cross-promotion.
Feature Articles & Interviews
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- Pitch a feature article or interview to Visual Artists News Sheet (VAN).
- Utilise VAI’s network to connect with journalists covering the arts.
- Consider an artist profile feature to increase credibility and recognition.
Workshops & Networking
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- Participate in VAI’s Professional Development & Networking Events.
- Attend or present at VAI’s networking sessions to connect with key stakeholders.
- Engage in VAI’s social media pages to expand professional contacts.
Sponsorship & Funding Opportunities
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- Use VAI’s Funding Application Advice & Helpdesk Services to access grants and sponsorships.
Evaluation & Reporting
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- Track media mentions and audience engagement.
- Collect feedback.
- Adjust the campaign strategy based on performance data.
Timeline:
- Week 1: Develop press materials and submit event listings.
- Week 2-3: Secure media placements and launch social media promotions.
- Week 4: Engage in networking events and workshops.
- Ongoing: Monitor performance and adapt the campaign.
By leveraging VAI’s comprehensive media and PR services, this campaign will ensure maximum visibility, industry recognition, and engagement within the artistic community.